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Mediamplify Amplifies Knowledge

Mediamplify spreads Multimedia Learning, an E-Learning Platform

 

mediamplifyOur platform, Mediamplify is a tool to deliver video and music content. Mediamplify connects multimedia content with a cloud-based infrastructure and a Cable TV systems, as well as web/tablet devices, and mobile platforms. Today, we can find many other connected devices as Chromecasts and Amazon Fire, these HDMI (High-Definition Multimedia Interface) sticks connect using WiFi to the internet and over to the Mediamplify cloud to deliver content. Mediamplify is then a great e-Learning platform with the proper content.

hdmi sticks

Additionally, MEDIAMPLIFY includes support for Cable TV using our advanced and patent pending MEDIAPLUG technology that connects our cloud with the Cable TV system.

mediaplug_cablevision1 EGLAMEDIAPLUG_Production

Mediamplify is:

  • A  cloud-based platform that enables delivery to web, mobile, and tablets
  • A cloud platform that connects with Cable TV systems, and
  • Applications and mobile experience,

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MEDIAMPLIFY effectively connects the cloud with a Cable TV system.

“Mediamplify is a cloud-based multimedia platform that simplifies the distribution of video and music to web, mobile, and cable TV systems. Cable operators can quickly integrate millions of STB to cloud-based content in a simplified solution. ”  http://mediamplify.com/ 

 


Cable TV  Technologies

Mediamplify is an e-learning platform for Cable TV.  As more advanced cable TV systems powered  are with DOCSIS 3.0 and other technologies.  Wikipedia defines:

”  ….The DOCSIS 3.1 suite of specifications support capacities of at least 10 Gbit/s downstream and 1 Gbit/s upstream using 4096 QAM. The new specs do away with 6 MHz and 8 MHz wide channel spacing and instead use smaller (20 kHz to 50 kHz wide) orthogonal frequency-division multiplexing (OFDM) subcarriers; these can be bonded inside a block spectrum that could end up being about 200 MHz wide.[5] DOCSIS 3.1 technology also includes some new energy management features that will help the cable industry reduce its energy usage, and the DOCSIS-PIE[6] algorithm to reduce Bufferbloat.”

 

By 10Gbps/s downstream and 1Gbps/s upstream uses 4096 QAM modulation and the spectrum is much higher. With a 10Gbps downstream, a cable operator can provide 3000+ HD channels at 3Mbps, and provide a set of services using the same coaxial cable as tradicional DOCSIS 1.1 to DOCSIS 2.0 cable networks.  As shown int he figure below, we can see how any platform will incorporate a TV source and a method or mechanism of media distribution.

CableTV system Platform


Content for Learning

Mediamplify is an enabler to spread knowledge and functions as an e-Learning platform. Mediamplify positions itself as a platform that delivers content and applications to all devices including DOCSIS 2.0 or DOCSIS 3.0 cable TV systems. We authenticate and securely deliver to our network of MEDIAPLUGS in all cable headends the content available. Likewise, we can do VOD or Video On Demand delivery of any content available in the cloud or live TV feeds.

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There are numerous learning alternatives, some are free:

  • Khan Academy : Fee classes from math to physics to computer science,
  • Kutztown On-Demand Online: Video clips for education,
  • Open Culture:A compilation of audio books, educational content and others,

Special free content is made available by many Universities:

  • MIT Open Courseware: Classes and lectures on video
  • Stanford University: Only on iTunes
  • Open Yale Courses: Campus lectures stored and available online
  • Notre Dame Open Courseware: Just like Open Yale but Notre Dame content
  • Google Code University: Videos for coding and software engineering

Mediamplify is connecting these sources of content, curating and preparing coursework plans for CABLE TV broadcasting, also available and aggregated in a mobile application and provided to you at the palm of your hands in any devices, including support for connected devices as Chromecasts and Roku.

Mediamplify will include a content offering of 9 to 14 TV channels for Cable TV with a strong mobile and wireless experience.  As a final product, Mediamplify will be able to inject the content to a Cable TV guide, and appear as one or several TV channels in SD or HD as the content permits. The guide will be able to be seen and Set Top Boxes (STB) will be able to record content, and also will be able to request VOD content from the STB.

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Paywizard: “How to win the pay-OTT battle”

January 20, 2016

Paywizard, the specialist in subscriber management for pay-TV, has drawn up 8 New Year resolutions for OTT TV providers, to help the industry tackle projected high churn rates in 2016 and increasing competition from global players. The recommendations closely follow the news of Netflix’s expansion into 130 new countries, which puts heightened pressure on existing regional pay-TV and OTT service providers to attract and keep customers loyal, preventing them from gravitating to other services.

Operators already face the great challenge of reducing churn in the New Year, especially when it comes to retaining people who took advantage of free trials pre-Christmas – which made up 21 per cent of planned subscribers globally. A Research Now survey, commissioned by Paywizard, found that while over 50 per cent of consumers planned to have a paid OTT subscription by the end of 2015, almost half of subscribers would cancel their subscription within 6 months, which amounts to a churn rate 6 times higher than satellite and cable pay-TV rivals.

The 8 New Year resolutions come from a new report entitled ‘The fight is on: Winning the pay-OTT battle’, and offers practical steps that service providers can take to improve acquisition, retention and profitability.

 

 

New Year resolutions to combat the churn cycle

1.    Use data for a more personalised approach. By monitoring customer behaviours, providers can build up different ‘persona’ profiles and use these to implement more tailored marketing campaigns, content acquisition processes and bundle creation strategies.
2.    One size does not fit all. This holds true for everything from sign up offers, to payment methods, to subscription models. Rather than creating blanket deals and business models, target different demographics and regions with suitable processes and genuinely enticing packages.
3.    Leverage real-time insight. Factors as simple as the weather can pose a valuable opportunity to please subscribers, allowing providers to offer a family film deal on a rainy day for example, to people with a kids’ package.
4.    Say goodbye to rigid contracts. Exploring flexible bundles which offer price graduated levels of content access can help to attract reluctant customers who desire pay-OTT TV for specific niches, like kids’ content, documentaries, sports or movies.
5.   Cater to all demographics. Consider that older generations of potential subscribers may not want a digital-first approach, and would benefit instead from telephone based on-boarding along with simple customer premises equipment.
6.   Expose value through better recommendations and out-of-band marketing, by using email, Facebook, Whatsapp, Twitter and other channels to engage with subscribers and to highlight suitable content.
7.   Spot unhappy customers early using subscriber analytics. Dissatisfied customers can be pulled back from the edge with proactive alerts, retention and loyalty activities.
8.   Make cancelling subscriptions easy. Although seemingly counterintuitive, by making the cancellation process easy for consumers, you make it easier for them to come back – especially binge viewers who are waiting for the next season of their favourite show to begin.

Bhavesh Vaghela, CMO of Paywizard, comments: “The aggressive growth plans that Netflix’s CEO Reed Hastings announced at CES will be a concern to local pay-TV players, who will now need to fight even harder to keep market share. However it’s crucial to remember that bigger doesn’t necessarily mean better when it comes to pay-OTT. When it comes to winning subscribers and keeping them, the most important factor is actually making sure that you understand your viewers, and treat them differently as a result. One size does not fit all, but with clever analytics you can develop a picture of all the different personas that subscribe to your service, and use this insight to deliver more sophisticated marketing campaigns, tailored packages and an all round simpler and smoother customer experience.”

 

Charter Targets Cord-Cutters With ‘Spectrum TV Stream’ Offers Broadcast Nets Plus HBO or Showtime for $13/Month

10/23/2015 11:45 AM

Source: http://www.multichannel.com/blog/bauminator/charter-targets-cord-cutters-spectrum-tv-stream/394774 

Author: Jeff Baumgartner

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Charter Communications has been quietly testing out a subscription service called Spectrum TV Stream that’s aimed at broadband-only customers, starts at $12.99 per month and bundles in a free Roku 3 streaming player.

Home Media Magazine first caught wind of it earlier this month, noting that the new offering features the Big 4 broadcasters, plus either the Showtime or HBO multiplex.

DSL Reports has a few more details, including the Spectrum TV Stream lineup that’s being offered in Madison, Wis. There, the base lineup includes C-SPAN, HSN, INSP, QVC, W43BR (My Family TV), WBUW (The CW), WHA, PBS, Wisconsin Channel, CBS, ABC, WKOW (METV), WKOW (This TV), Fox, WMSM (Get TV), WMSN (Grit TV), AccuWeather, WMTV (Antenna TV), and NBC.

For an additional $7 per month, the Spectrum TV Stream Plus offering also includes several cable channels, including A&E, ABC Family (changing soon to Freeform), AMC, Discovery Channel, ESPN, Food Network, FX, H2, Hallmark Channel, HGTV, History, Lifetime, LMN, National Geographic, TBS and TLC.

The emergence of the new Spectrum TV Stream offering comes about the same time that Charter launched a TV Everywhere app for the Roku platform.

It’s not clear if Charter is offering this new option, which seems tailored for cord-cutters, to all markets, but we’ve put in multiple requests with the MSO for more information about it. We’ll share more detail as it becomes available.

Other MVPDs have introduced skinny bundles or new offerings that are designed for broadband-only customers. Dish Network, of course, has Sling TV, which starts at $20 per month, while Comcast has developed “Stream,” a $15 per month no-contract IP video offering that features about a dozen networks, including the broadcast networks, HBO, a VOD library, and access to the MSO’s Cloud DVR and certain TV Everywhere apps. Cablevision Systems, meanwhile, launched a set of cord-cutter packages, which bundle in a digital TV antenna, earlier this year.