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Blog: Mediamplify merges the worlds of cloud for cable TV simplifying video and music distribution for web, mobile, and Cable/Satellite

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MEVIA a solution for Education and Safety

In January, I was in Honduras and volunteered for the “Honduras Global Foundation.”

During my presence there, I proposed a new project with an innovative  e-learning and mobile education platform for Honduras and many parts of the world, which we call MEVIAMEVIA is a product that ties educational content with two massive distribution channels, mobile and Cable TV systems. Media includes Video and Music streaming channels available in both Mobile and Cable TV. Our application also includes an innovative safety feature suitable for a third world countries.  It’s known that Honduras has major problems with violence, crime, and education. These problems are  clearly described in the following UNICEF video.  MEVIA then comes to address two major issues in the third world, education and safety.


 

MEVIA

MEVIA is a new product that increases EGLA’s offering and brings the social responsibility aspect to our mission. MEVIA comes to address the gaps found in education and safety in countries like Honduras. This app will change the way we educate individuals with and provides an innovative e-Learning platform that brings Music, Video, and Safety outlets to our subscribers.

MEVIA VIDEO

Our video content roadmap includes learning and teaching videos. We will integrate other content into the future. However,  our video content covers teaching videos for technical, business, design, and digital technologies, as well as primary to secondary schools.  From web design, to math, to programming languages, all in one great repertoire  of options also available on mobile and Cable TV.

and a Cable TV offering, with a network of 9-12 different HD/SD cable TV channels delivered to your local cable operator:

 

MEVIA MUSIC

Our music service is a derivation of MEDIAMPLIFY MUSIC which  includes all genres, music from all countries, and is quite attractive as it comes with its Cable TV outlet.

Mevia Music is delivered with high-fidelity audio to mobile, web, and connected drives. Our music streaming content is also available for Cable TV systems in a great variety of set top boxes  Our music content includes thousands if not millions of tracks from man generes. All available at the palm of your hands.

MEVIA SAFETY

Our safety offering is a great option to alert friends and family in case of emergencies.  A subscriber can trigger after installing the MEVIA application, an alert, that can be sent to a friend or a family member, and if required tracked real-time for our corporate users.  Indeed, MEVIA SAFETY is a great tool to help mobile users trigger an emergency mode in the phone after pressing a pattern on your phone without launching the app.

“Fact: Honduras is a Millennial Country  with 70% of the population under 30 yrs old, however 800K honduras does not work and does not study”


HONDURAS GLOBAL

Honduras Global with the mission to create links between highly skilled and successful Hondurans abroad with Honduras and bring knowledge, exchange experiences, and develop the country. Honduras Global members include Dr. Sir Salvador Moncada, Myself,  Maya Selva, Carlos Campos, and many other renewed Hondurans, including myself as a founding member.   Honduras Global also became part of the “Marca Pais,” a government effort to market Honduras to the world with its best offering.

Mediamplify Amplifies Knowledge

Mediamplify spreads Multimedia Learning, an E-Learning Platform

 

mediamplifyOur platform, Mediamplify is a tool to deliver video and music content. Mediamplify connects multimedia content with a cloud-based infrastructure and a Cable TV systems, as well as web/tablet devices, and mobile platforms. Today, we can find many other connected devices as Chromecasts and Amazon Fire, these HDMI (High-Definition Multimedia Interface) sticks connect using WiFi to the internet and over to the Mediamplify cloud to deliver content. Mediamplify is then a great e-Learning platform with the proper content.

hdmi sticks

Additionally, MEDIAMPLIFY includes support for Cable TV using our advanced and patent pending MEDIAPLUG technology that connects our cloud with the Cable TV system.

mediaplug_cablevision1 EGLAMEDIAPLUG_Production

Mediamplify is:

  • A  cloud-based platform that enables delivery to web, mobile, and tablets
  • A cloud platform that connects with Cable TV systems, and
  • Applications and mobile experience,

mobile-Apps-200x200

MEDIAMPLIFY effectively connects the cloud with a Cable TV system.

“Mediamplify is a cloud-based multimedia platform that simplifies the distribution of video and music to web, mobile, and cable TV systems. Cable operators can quickly integrate millions of STB to cloud-based content in a simplified solution. ”  http://mediamplify.com/ 

 


Cable TV  Technologies

Mediamplify is an e-learning platform for Cable TV.  As more advanced cable TV systems powered  are with DOCSIS 3.0 and other technologies.  Wikipedia defines:

”  ….The DOCSIS 3.1 suite of specifications support capacities of at least 10 Gbit/s downstream and 1 Gbit/s upstream using 4096 QAM. The new specs do away with 6 MHz and 8 MHz wide channel spacing and instead use smaller (20 kHz to 50 kHz wide) orthogonal frequency-division multiplexing (OFDM) subcarriers; these can be bonded inside a block spectrum that could end up being about 200 MHz wide.[5] DOCSIS 3.1 technology also includes some new energy management features that will help the cable industry reduce its energy usage, and the DOCSIS-PIE[6] algorithm to reduce Bufferbloat.”

 

By 10Gbps/s downstream and 1Gbps/s upstream uses 4096 QAM modulation and the spectrum is much higher. With a 10Gbps downstream, a cable operator can provide 3000+ HD channels at 3Mbps, and provide a set of services using the same coaxial cable as tradicional DOCSIS 1.1 to DOCSIS 2.0 cable networks.  As shown int he figure below, we can see how any platform will incorporate a TV source and a method or mechanism of media distribution.

CableTV system Platform


Content for Learning

Mediamplify is an enabler to spread knowledge and functions as an e-Learning platform. Mediamplify positions itself as a platform that delivers content and applications to all devices including DOCSIS 2.0 or DOCSIS 3.0 cable TV systems. We authenticate and securely deliver to our network of MEDIAPLUGS in all cable headends the content available. Likewise, we can do VOD or Video On Demand delivery of any content available in the cloud or live TV feeds.

khan-academy-eecs-441-company-presentation-10-638

There are numerous learning alternatives, some are free:

  • Khan Academy : Fee classes from math to physics to computer science,
  • Kutztown On-Demand Online: Video clips for education,
  • Open Culture:A compilation of audio books, educational content and others,

Special free content is made available by many Universities:

  • MIT Open Courseware: Classes and lectures on video
  • Stanford University: Only on iTunes
  • Open Yale Courses: Campus lectures stored and available online
  • Notre Dame Open Courseware: Just like Open Yale but Notre Dame content
  • Google Code University: Videos for coding and software engineering

Mediamplify is connecting these sources of content, curating and preparing coursework plans for CABLE TV broadcasting, also available and aggregated in a mobile application and provided to you at the palm of your hands in any devices, including support for connected devices as Chromecasts and Roku.

Mediamplify will include a content offering of 9 to 14 TV channels for Cable TV with a strong mobile and wireless experience.  As a final product, Mediamplify will be able to inject the content to a Cable TV guide, and appear as one or several TV channels in SD or HD as the content permits. The guide will be able to be seen and Set Top Boxes (STB) will be able to record content, and also will be able to request VOD content from the STB.

lineup

 

Paywizard: “How to win the pay-OTT battle”

January 20, 2016

Paywizard, the specialist in subscriber management for pay-TV, has drawn up 8 New Year resolutions for OTT TV providers, to help the industry tackle projected high churn rates in 2016 and increasing competition from global players. The recommendations closely follow the news of Netflix’s expansion into 130 new countries, which puts heightened pressure on existing regional pay-TV and OTT service providers to attract and keep customers loyal, preventing them from gravitating to other services.

Operators already face the great challenge of reducing churn in the New Year, especially when it comes to retaining people who took advantage of free trials pre-Christmas – which made up 21 per cent of planned subscribers globally. A Research Now survey, commissioned by Paywizard, found that while over 50 per cent of consumers planned to have a paid OTT subscription by the end of 2015, almost half of subscribers would cancel their subscription within 6 months, which amounts to a churn rate 6 times higher than satellite and cable pay-TV rivals.

The 8 New Year resolutions come from a new report entitled ‘The fight is on: Winning the pay-OTT battle’, and offers practical steps that service providers can take to improve acquisition, retention and profitability.

 

 

New Year resolutions to combat the churn cycle

1.    Use data for a more personalised approach. By monitoring customer behaviours, providers can build up different ‘persona’ profiles and use these to implement more tailored marketing campaigns, content acquisition processes and bundle creation strategies.
2.    One size does not fit all. This holds true for everything from sign up offers, to payment methods, to subscription models. Rather than creating blanket deals and business models, target different demographics and regions with suitable processes and genuinely enticing packages.
3.    Leverage real-time insight. Factors as simple as the weather can pose a valuable opportunity to please subscribers, allowing providers to offer a family film deal on a rainy day for example, to people with a kids’ package.
4.    Say goodbye to rigid contracts. Exploring flexible bundles which offer price graduated levels of content access can help to attract reluctant customers who desire pay-OTT TV for specific niches, like kids’ content, documentaries, sports or movies.
5.   Cater to all demographics. Consider that older generations of potential subscribers may not want a digital-first approach, and would benefit instead from telephone based on-boarding along with simple customer premises equipment.
6.   Expose value through better recommendations and out-of-band marketing, by using email, Facebook, Whatsapp, Twitter and other channels to engage with subscribers and to highlight suitable content.
7.   Spot unhappy customers early using subscriber analytics. Dissatisfied customers can be pulled back from the edge with proactive alerts, retention and loyalty activities.
8.   Make cancelling subscriptions easy. Although seemingly counterintuitive, by making the cancellation process easy for consumers, you make it easier for them to come back – especially binge viewers who are waiting for the next season of their favourite show to begin.

Bhavesh Vaghela, CMO of Paywizard, comments: “The aggressive growth plans that Netflix’s CEO Reed Hastings announced at CES will be a concern to local pay-TV players, who will now need to fight even harder to keep market share. However it’s crucial to remember that bigger doesn’t necessarily mean better when it comes to pay-OTT. When it comes to winning subscribers and keeping them, the most important factor is actually making sure that you understand your viewers, and treat them differently as a result. One size does not fit all, but with clever analytics you can develop a picture of all the different personas that subscribe to your service, and use this insight to deliver more sophisticated marketing campaigns, tailored packages and an all round simpler and smoother customer experience.”

 

Charter Targets Cord-Cutters With ‘Spectrum TV Stream’ Offers Broadcast Nets Plus HBO or Showtime for $13/Month

10/23/2015 11:45 AM

Source: http://www.multichannel.com/blog/bauminator/charter-targets-cord-cutters-spectrum-tv-stream/394774 

Author: Jeff Baumgartner

tv_remote_450

Charter Communications has been quietly testing out a subscription service called Spectrum TV Stream that’s aimed at broadband-only customers, starts at $12.99 per month and bundles in a free Roku 3 streaming player.

Home Media Magazine first caught wind of it earlier this month, noting that the new offering features the Big 4 broadcasters, plus either the Showtime or HBO multiplex.

DSL Reports has a few more details, including the Spectrum TV Stream lineup that’s being offered in Madison, Wis. There, the base lineup includes C-SPAN, HSN, INSP, QVC, W43BR (My Family TV), WBUW (The CW), WHA, PBS, Wisconsin Channel, CBS, ABC, WKOW (METV), WKOW (This TV), Fox, WMSM (Get TV), WMSN (Grit TV), AccuWeather, WMTV (Antenna TV), and NBC.

For an additional $7 per month, the Spectrum TV Stream Plus offering also includes several cable channels, including A&E, ABC Family (changing soon to Freeform), AMC, Discovery Channel, ESPN, Food Network, FX, H2, Hallmark Channel, HGTV, History, Lifetime, LMN, National Geographic, TBS and TLC.

The emergence of the new Spectrum TV Stream offering comes about the same time that Charter launched a TV Everywhere app for the Roku platform.

It’s not clear if Charter is offering this new option, which seems tailored for cord-cutters, to all markets, but we’ve put in multiple requests with the MSO for more information about it. We’ll share more detail as it becomes available.

Other MVPDs have introduced skinny bundles or new offerings that are designed for broadband-only customers. Dish Network, of course, has Sling TV, which starts at $20 per month, while Comcast has developed “Stream,” a $15 per month no-contract IP video offering that features about a dozen networks, including the broadcast networks, HBO, a VOD library, and access to the MSO’s Cloud DVR and certain TV Everywhere apps. Cablevision Systems, meanwhile, launched a set of cord-cutter packages, which bundle in a digital TV antenna, earlier this year.

Merry Christmas from Mediamplify Team and Staff

We want to wish all our customers a Merry Christmas and a Happy New Year 2016.  Please, Tune in to Mediamplify Music with Christmas music in spanish and english. This is the season to be jolly, la la lala la la la

Merry Christmas - Mediamplify

Thoughts on Apple TV, Cloud Platforms, and the Opportunity for Mediamplify

Recently, Apple Executives put on hold their plans to roll out a “Live TV” offering for the Apple TV. News reports indicate that major networks may have requested Apple to stop momentarily on those plans.

dvb

To our view, it seems inevitable that TV streaming (Internet TV, IPTV and Over the Top, OTT) and cable are going in a collision trajectory and an all out war is about to commence. The question is, are there any ways to find a consensus? Our platform, Mediamplify, is positioned to bridge the worlds of IPTV/OTT which are cloud-based services with the Cable TV network, a purely DVB broadcast system.

Technically, in our opinion, Cable TV and Streaming TV are complementary technologies. On one end, Cable TV is a more efficient system designed to broadcast TV feeds using the matured Digital Video Broadcasting (DVB) set of standards. DVB is in essence much faster, efficient, and more scalable than IPTV-based technologies are and even more efficient than Over The Top platforms (OTT) in terms of cost.

Cable TV systems are nothing but a broadcast medium that encapsulates digital content to all subscribers in a particular region connected to a coaxial cable. Cable TV also provides bi-directionally support data and Internet. The only limitation factor is the number of mega bits of bandwidth in the coaxial cable and the type of multiplexing technology used to “mix” multiple TV networks in one DVB stream that is directed to homes with a plethora of STBs

Over the Top (OTT) and IPTV networks, on the other hand, may use also some sort of multicasting mimicking a broadcast network however for the most part require one stream per customer serviced. In many cases Netflix, Hulu, and other Over the Top platforms use an independent stream per subscriber a) Each stream is secured for a particular customer b) The internet will not be able to carry multicast traffic unless a private network is in use.

digital-netflix-amazon-hulu

In other words, if a cable operator spent $1M in a head-end and coaxial deployments, this CAPEX would be about the same for the cable operator to broadcast TV/music to 100K users and to 10K subscribers. The price per subscriber is only limited by customer support costs and licensing fees.

While streaming TV or cloud-based streaming, on the other hand, requires more server instances to handle more subscribers, which in turn is reflected in more bandwidth and potentially more cloud computing power dedicated to new users.

For a cable operator, adding subscribers is pretty much free, not so much for a cloud-based platform.

Hence, a bridge that can provide access to cable TV subscribers as well as to Over-the-Top customers is a must have in today’s industry.

Mediaplfy Amplify yoru Reach (R)

A unique middleware that has been positioned to handle such integration is MEDIAMPLIFY. MEDIAMPLIFY has been thoroughly tested with cable head ends of all types from Motorola/Arris, Cisco, Ericsson’s Mediaroom, and other multiplexing technology. MEDIAMPLIFY also supports mobile, web, and other traditional IPTV/OTT distribution outlets.

logos licensing music
In general, music and video content licensing follows two principles:

  • Payment of a percentage of revenues
  • Plus an additional minimum fee per year

In the United States, EGLA has signed agreements with SoundExchange and submitted payments for CABSAT licenses and web-streaming licensing. At the same time BMI, ASCAP, and SESAC have signed agreement with our company.

For more information visit Sound Exchange  or any of the individual organizations listed above, and Harry Fox.

merengueList of Genres from Q to Z on Mediamplify Music

  • Salsa
  • Samba
  • Show tunes
  • Ska
  • Smooth Jazz
  • Soca
  • Soft Rock
  • Soul Christmas
  • Spanish Pop
  • Symphonic metal
  • Symphonic Rock
  • Tango
  • Techno
  • Tejano
  • Trash Metal
  • Traditional Folk
  • Traditional Country
  • Trance
  • Tribal House
  • Tropical
  • Trova
  • UK Garage
  • Underground Power Pop
  • Uplifting Trance
  • Urban Contemporary
  • Vallenato
  • Venezuelan Rock
  • Video game music
  • Violin
  • Vocal Jazz
  • Workout
  • World Fusion
  • Worship

Juan Luis GuerraList of Genres from N to R in Mediamplify Music

  • Nu Jazz
  • Orchestral
  • Piano Blues
  • Piano Rock
  • Pop Rock
  • Power Pop
  • Progressive Rock
  • Punk
  • Punjabi
  • Reggae
  • Reggae Fusion
  • Reggaeton
  • Regional Mexican
  • Rock
  • Rock’n Roll
  • Rock en Espanol
  • Romantic

Banda BlancaList of Genres from I to M in Mediamplify Music

  • Indie Pop
  • Israeli Rock
  • Jazz
  • Jazz Blues
  • Jazz Orchestra
  • Latin
  • Latin Alternative
  • Latin Christian
  • Latin HipHop
  • Latin Jazz
  • Latin Metal
  • Latin Pop
  • Lounge
  • Marching Band
  • Mariachi
  • Meditation
  • Merengue
  • Minimal Techno
  • Modern Blues
  • Modern Classical
  • Musica Popular Brasilera
  • Motown